Part of Serpentine's Back to Earth
Vivienne Westwood: SWITCH
SWITCH, Vivienne Westwood for Groundwork, presented by WePresent x Serpentine
Act Fast, Slow Down, Stop Climate Change.
As part of Serpentine’s Back to Earth campaign, fashion designer and activist Vivienne Westwood is developing her campaign SWITCH.
Westwood’s long history of fighting for climate justice today culminates in her campaign for Back to Earth, asking and encouraging us to SWITCH to green energy, a moment of calling to action together with partner organisations, with whom she has developed strong and crucial relationships with over the years.
Westwood is calling for clear change: “First step to save the environment: SWITCH to Green Energy.” We must change our energy source, we must do it quickly, and then we must reflect on our behaviours to commit to, and make long term difference. Westwood is encouraging us to make changes now that will translate into a significant impact in the environmental effort and reminds us that the consumer has the agency. Westwood’s campaign for Back to Earth, specifically focuses on switching to green energy. “We’ve got 5 years to fix it”, as Westwood declares.
